Use Case · Real Estate
Project Gravity · Real Estate

Built For The Agent Who Moves The Market.

From solo agent to team leader to brokerage operator — Project Gravity gives you the CRM, recruiting engine, referral system, and command view that moves real production. Not just tracks it.

Built For Real Estate

The Brokerage OS That Actually Recruits.

Relationship Growth Real Estate is the flagship lane of Project Gravity. The recruiting engine was built for one specific use case: attracting high-producing agents, walking them through a commission analysis, and converting them through a 5-path follow-up system with 23 touchpoints. This isn't template CRM software — it's a recruiting machine.

Real Estate Features

🏠

Agent Recruiting Engine

Live · Relationship Growth

Full Relationship Growth recruiting funnel: campaign entry, 5-path routing (Live Call / Replay / Ready Now / Private Review / Referral), 23-touch follow-up system.

💰

Commission Analysis Tool

Live · Relationship Growth

Side-by-side 100% commission vs split model calculator. Shows agents exactly what they leave on the table at traditional brokerages.

👥

Growth Partner System

Gen 1 / Gen 2 referral attribution. Agents who refer agents earn recurring credits. Full lineage tracked in the CRM.

🔗

your CRM Integration

Connected

Relationship Growth location in traditional CRM wired to Project Gravity. Campaigns execute in your CRM, contacts sync to PG, attribution lives in PG.

📧

23-Email Follow-Up Engine

Live · Relationship Growth

Flagship recruiting email sequence built and tested. Dark luxury design, personal tone, 5-path CTA system across 23 touches.

🗂️

Agent Pipeline

Track every agent prospect from first contact through license transfer. Stage momentum, source attribution, and recruiter notes.

🎟️

Wallet Pass Delivery

Foundation Built

Apple / Google Wallet pass issued on Relationship Growth event invite. Agent has the invite on their lock screen — no email required.

📊

Recruiting Analytics

Daily analytics for agent outreach, response rates, funnel conversion, and source attribution. Command view in the dashboard.

🌐

State License Transfer

Live · Relationship Growth

Per-state license transfer data, contacts, fees, and timing — built into the Relationship Growth recruiting flow for 24 states.

The Relationship Growth Recruiting Playbook

01
Agent Enters The Funnel

Via campaign link, referral, direct outreach, or your CRM webhook. Source is tagged, attribution recorded, agent profiled.

02
Commission Analysis Runs

Agent walks through the commission calculator. Their current brokerage model is analyzed. The gap is shown. The Relationship Growth model is presented.

03
5-Path Routing Activates

Live Call / Replay / Ready Now / Private Review / Referral. your CRM routes the agent to the right follow-up path based on their signal.

04
23-Touch Follow-Up Executes

Email sequence fires on a tested schedule. Wallet pass delivers event invite. System tracks opens, clicks, and next-action signals.

05
License Transfer Closes

State-specific transfer info is surfaced. Recruiter follows up with exact data. Agent converts and joins as Gen 1 or through referral.

The Relationship Operating System For Real Estate Professionals.

Recruiting engine, commission analysis, 23-email follow-up, referral attribution, your CRM integration, and command center — built for the agent who moves the market.