Comparison · Project Gravity vs traditional CRM
Project Gravity vs traditional CRM
your CRM Executes. Project Gravity Commands.
traditional CRM is an excellent execution platform. Project Gravity is the intelligence and command layer built above it — contact intelligence, recruiting engine, referral attribution, and Command Center command center.
How They Work Together
Not A Replacement. A Command Layer.
Project Gravity
Intelligence · Source of Truth · Command Center · Attribution
↓ Routes Actions To
traditional CRM
Campaigns · Tags · Workflows · Email/SMS Execution
↓ Events Return To
Project Gravity Database (secure data layer)
Contact Records · Event Logs · Attribution · Audit Trail
Capability Comparison
| Feature | traditional CRM | Project Gravity |
|---|---|---|
| Architecture Role | All-in-one marketing/CRM platform. Communication, campaigns, funnels, pipelines. | Intelligence and command layer ABOVE your CRM. PG = source of truth. your CRM = execution. |
| Contact Intelligence | Contacts tracked with tags and pipeline stages. No momentum scoring or referral attribution. | Full contact intelligence — momentum score, referral generation, source attribution, relationship health. |
| Recruiting Engine | Workflows and pipelines available but not pre-built for recruiting. Requires manual setup. | 23-email Relationship Growth recruiting engine built in. 5-path routing. Commission analysis. State transfer data. |
| Multi-Location Architecture | Agency SaaS + sub-accounts. Designed for agencies with client accounts. | Wraps your CRM agency + multiple locations. Relationship Growth lane, Mortgage Growth lane — each with own your CRM location. |
| Data Ownership | your CRM is the database. Your data lives in your CRM's system. | PG is the database. Contacts, events, and attributions in secure data layer. your CRM executes, not owns. |
| Integration Security | API keys managed via your CRM settings. No additional encryption layer. | AES-256-GCM encryption, masked API responses, server-only credential loading, audit logs. |
| AI Layer | AI features available in some your CRM plans. Limited to your CRM's own AI capabilities. | Multi-model AI routing layer. Contact scoring, commission analysis, intelligence routing. |
| Pricing Model | $97–$297/mo. Per-location or agency SaaS pricing. | PG subscription sits above your CRM — adds the intelligence layer. Designed for operators already in your CRM. |
| Dashboard Experience | your CRM-native dashboard. Comprehensive but not specifically designed for recruiter/operator use. | Command Center command center — every module, lane, integration, and system layer in one hub. |
| Referral Attribution | Affiliate tracking available but limited Gen 1/Gen 2 lineage tracking. | Full Gen 1 / Gen 2 / Gen 3+ referral lineage. Attribution tracked through every downstream event. |
Project Gravity is designed to work WITH traditional CRM — not replace it. your CRM remains the communication and campaign execution layer. Project Gravity adds intelligence, attribution, and command visibility above it.
Already In your CRM? Add The Intelligence Layer.
Project Gravity wraps your your CRM setup — adding contact intelligence, referral attribution, recruiting engine, and Command Center command center. your CRM stays. PG commands.
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