Built For The MLO Who Closes Faster.

Project Gravity Mortgage Growth lane gives mortgage loan officers the CRM, pipeline intelligence, and borrower tracking system built for the way modern MLOs actually work — relationship first.

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The Mortgage Growth Lane

Mortgage Intelligence. Relationship First.

Mortgage Growth is the mortgage lane within Project Gravity. Built for loan officers operating under the Mortgage Growth platform or any broker-model MLO. Pipeline management, borrower pre-qualification tracking, referral relationships, and relationship momentum — in one CRM built for how mortgage actually works.

Mortgage Growth Lane · Active · your CRM Location ID Required To Activate

Mortgage Features

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Borrower Pipeline

Placeholder · Mortgage Growth

Track every borrower from pre-qualification through close. Stage visibility, momentum tracking, and relationship notes.

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Borrower Intelligence

Coming Next

Pre-qualification status, loan type, rate sensitivity, and borrower profile data tracked per contact.

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Referral Partner CRM

Real estate agent referral relationships tracked as first-class CRM contacts. Referral attribution, volume, and relationship health.

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your CRM Mortgage Growth Integration

Ready · Location ID Needed

Mortgage Growth your CRM location wired to Project Gravity. Campaigns execute in your CRM, contact sync and attribution in PG.

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MLO Email Sequences

Coming Next

Borrower follow-up, pre-qual nurture, rate alert, and referral partner sequences — built for the MLO workflow.

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Wallet Pass Delivery

Foundation Built

Pre-approval confirmation and closing date reminders delivered via Apple / Google Wallet pass.

MLO Workflow In Project Gravity

Borrower Enters Pipeline

Via referral partner, website inquiry, your CRM webhook, or direct entry. Source tagged and referral partner attributed.

Pre-Qualification Profile Built

Borrower intelligence collected — loan type, income profile, rate sensitivity, timeline. CRM builds the borrower profile.

Follow-Up Sequences Activate

your CRM campaign fires the right nurture sequence. Rate alerts, document checklist, and pre-approval confirmation delivered.

Referral Partner Loop Closes

Referring agent receives update on borrower status. Relationship stays warm. Next referral is already primed.

The CRM Built For The Modern MLO.

Pipeline intelligence, borrower tracking, referral partner CRM, and your CRM integration — all in Project Gravity Mortgage Growth lane.

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