Comparison · Project Gravity vs Zapier
Project Gravity vs Zapier
Zapier Moves Data. We Move The Business.
Zapier is excellent at connecting apps. Project Gravity is built to run the business — CRM, contact intelligence, recruiting engine, automation, and your CRM integration in one platform.
Side By Side
| Feature | Zapier | Project Gravity |
|---|---|---|
| Core Purpose | Moves data between apps via triggers and actions | Moves the business — contact momentum, intelligence routing, CRM + automation in one platform |
| Contact Intelligence | No native CRM. Requires connecting a separate CRM tool. | Full CRM built in. Contact scoring, pipeline, referral attribution, and relationship signals. |
| Business Understanding | Generic triggers. Has no knowledge of your business, contacts, or goals. | Reads contact history, referral generation, pipeline stage, and momentum score before routing. |
| Real Estate / MLO / Insurance Focus | Generic automation tool. No industry-specific intelligence. | Built for real estate, mortgage, insurance, and title. Relationship Growth and Mortgage Growth lanes are live. |
| your CRM Integration | Can connect to your CRM via webhooks or Zapier app. No native understanding of your CRM data. | Direct your CRM API integration — agency PIT, location PITs, contact sync, campaign triggers, full bridge. |
| Recruiting Engine | None. Would need 5+ tools stitched together with Zaps. | 23-email Relationship Growth recruiting engine with 5-path routing built in. Live in dashboard. |
| Credential Security | Credentials managed via Zapier account with basic OAuth. | AES-256-GCM encryption, masked API responses, server-only loading, role-gated access. |
| Audit Trail | Zap run history available but limited. No database-level logging. | Every API call, automation run, webhook event, and action logged to secure data layer. Full audit. |
| Pricing Model | Priced per task (Zap execution). Scales up fast with volume. | Flat subscription. No per-action fees. One platform for CRM + automation + integrations. |
| Data Ownership | Data lives across all connected tools. No single source of truth. | Project Gravity is the source of truth. All contact data, events, and decisions live in PG. |
This comparison reflects Project Gravity's current build state as of June 2026. Some features noted are foundation-built or in active development.
Use Zapier When:
- →You need to connect two generic SaaS tools
- →Your automation is simple if/then logic
- →You don't need a CRM in the same platform
- →You're automating internal business ops, not client relationships
Use Project Gravity When:
- ✓You need CRM + automation in one platform
- ✓You work in real estate, mortgage, insurance, or title
- ✓You use your CRM and need a source-of-truth layer above it
- ✓You want contact intelligence — not just data movement
- ✓You need a recruiting engine, not just a follow-up sequence
Move The Business. Not Just The Data.
Project Gravity is the full business OS — CRM, automation, your CRM bridge, recruiting engine, and command center — built for real estate, mortgage, and financial professionals.
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